Rogers Media Plans Expanded Use of BL Brando

Major Canadian Broadcaster Purchases Enterprise License for Unlimited Use

CAMBRIDGE, ON, Canada, May 5, 2015 – Rogers Media was an early adopter of Bannister Lake’s Brando system, which offers automated branding and promos with snipes, bugs, lower 3rds and bumpers. Brando has an easy to use interface that allows quick scheduling of events, or collects the information automatically from major traffic and automation systems. Recent enhancements have added a large number of new features to the system, further increasing potential ROI.


Brando has been running on air for several years on a number of Rogers channels. Now, with the purchase of the enterprise license they will be able to use it at any of their diverse portfolio of companies.

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