Ross Video’s XPression Brand-it and Tick-it Launch at News 12 in New York
CAMBRIDGE, ON 07-10-2017 – Bannister Lake and Ross Video continue to provide current news and weather media companies with the latest in branding and ticker workflow systems. Adding to that extensive list is the recent purchase of Ross’ XPression Brand-it and Tick-it by Altice USA’s News 12 Traffic and Weather suite of channels in the New York Metropolitan Area. Final training and orientation was completed last month.
“We provided a data, branding and ticker solution for News 12’s five weather and traffic stations that service the tri-state area,” stated Georg Hentsch, president of Bannister Lake. “News 12 wanted an automated solution to display up-to-the minute weather conditions along with public transit status, local traffic conditions, drive times and weather alerts.”
“Ross Video and the XPression team are proud to partner with News 12 to provide unique news and information for ticker, time/temperature bugs and sponsor integration on each of their unique regional channels in the largest television market in the USA, ” states Patrick Twomey, director of marketing, product management and business development – XPression for Ross Video.
XPression Brand-it is an automated, multi-channel, collaborative branding workflow server, designed to simplify complex channel branding requirements. All access to Brand-it is browser based, allowing anyone connected to a local or wide-area network to enter or schedule content from any location. Essentially, Brand-it is a workflow server that operates as a “plug and play” model, making it easier for station employees with appropriate access to quickly and easily develop their brand through scalable channel modules.
To test drive Brand-it or Tick-it call our sales staff to arrange a meeting with a representative at Ross or Bannister Lake:
About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.
Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer best-in-class system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.
Ross Video has offices around the world, and provides free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Recognizing the time-critical nature of the broadcast industry, all Ross employees are empowered to provide “whatever it takes” customer service, even down to renting helicopters when necessary to deliver needed parts and service.
About Bannister Lake Inc.
Bannister Lake is a leading provider of professional video graphic display solutions for broadcast television, cable, satellite, audio/visual and information presentation applications worldwide. Our solutions integrate seamlessly with your existing infrastructure while automating the integration and display of external data sources, improving the productivity of your organization. Visit us online at www.bannisterlake.com.
Ross Video Media Contact: Bannister Lake Media Contact:
Media Relations Specialist
Tel: +1 613-652-3020
Director, PR and Communications