Making sense out of vast amounts of data is a challenge facing anyone involved with the information economy. But this challenge is especially onerous in the world of broadcast television. Broadcasters not only have to retrieve the vital content they require editorially, they then must edit it, moderate it, visualize it and manage its distribution. In a breaking news situation, this process must happen quickly and accurately. As broadcasters launch various companion services on cable, the web, OTT and digital signage, for different audiences and with different revenue models, the management of data content becomes even more complex.
Bannister Lake’s Chameleon software product includes a powerful data parsing tool called Query that provides producers with incredible flexibility and adept data management features. Query allows specific data assets to be identified, modified and in conjunction with BLADE, Chameleon’s RESTful API, be brought into and played back through virtually any graphics engine, including on the web. Bannister Lake developed Query to fully leverage the power of SQL SELECT across its database schema. This functionality allows data-sets to be aggregated, grouped and fully customized providing real time, dynamic results. Furthermore, specific queries can be saved, modified and shared among users across an entire organization, vastly improving on-air editorial, refining workflows and putting content to air. A typical example may be a broadcaster that needs to pull only the National Weather Service data pertaining to potential wildfire conditions. Query can parse through all the NWS data and pull only the data-sets that correspond to specific locations, temperature, precipitation and geographic conditions. BLADE can then be used to bring this data content into a graphic engine, a virtual reality system or a ticker for real-time visualization.
By applying the combination of Query and BLADE functionality, media organizations can insure that their extensive investments in data content tell the best story possible while being comprehensively monetized leading to a greater ROI.