Customer: Maple Leaf Sports and Entertainment (Toronto)
Platform: Digital Signage
Maple Leaf Sports & Entertainment (MLSE) is a world leader in delivering extraordinary moments to fans. As the owner of the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), and Scotiabank Arena, MLSE is constantly creating ways to enhance the in-venue experience for guests and exploring improvements to how they navigate and interact with the arena.
Real-time data plays an integral role in delivering content that adds a deeper and more entertaining experience. However, the capabilities of standard methods for delivering visual and data content within venues were limited, and simply couldn’t meet the demands of patrons and advertisers. MLSE understood that advertising and sponsor-related content would have a more significant impact on patrons if real-time, game-relevant, insightful data could be tied to the presentation.
To execute on this strategy, MLSE turned to Bannister Lake’s Chameleon data aggregation and management solution to ingest real-time statistical data from both the NHL and the NBA. Guests watching a game from the venue’s VIP suites would be able to glance over at the suite’s video displays to view carefully parsed, real-time game and league statistics combined with live game action. MLSE uses Chameleon to select, parse, and present the data as HTML5 webpages. Through their in-house digital signage system, MLSE can seamlessly present these webpages to their choice of hundreds of screens and present data content as overlays or regions on-screen and add complimentary sponsorship or advertising content. The process is completely streamlined, taking only seconds to set up and publish live game data to all the facility’s suites.
A significant challenge was building a lightweight L-Bar that was visually attractive and could accommodate all the significant game and league statistics fans expected. Using Chameleon’s Designer tool, MLSE staff created an HTML5 webpage to accommodate the data presentation but also used the tool’s sophisticated x/y/z grid capabilities to guarantee correct on-screen placement.
Using Bannister Lake solutions, MLSE has extended the use of real-time data to various locations within their facility. With Chameleon, MLSE staff can compare statistics between players and put those graphics on-screen extremely quickly. MLSE has also introduced an innovative data application displaying live prize pool numbers (read and managed by Chameleon) for their 50/50 draw. The solution allows patrons to scan a bar code to purchase a ticket directly from their phone.
The response from guests attending events at Scotiabank Arena has been unanimously positive. Fans can quickly glance at game statistics, compare performances, track players, and gain a more comprehensive understanding of the game. This serves as a value-add to their overall game experience and enhances guests’ time at the venue.
MLSE continues to explore ways to expand the reach and creative storytelling possibilities of data, while advancing new Chameleon-based business opportunities.