Broadcasters everywhere are recognizing the revenue opportunities,operational efficiencies and cost-savings that can be realized by fully leveraging data. Television stations, networks, OTT services, digital signage networks and other digital media operations use data in two distinct ways; to manage internal operations (traffic systems, advertising accounting systems) and to visualize specific content on-air (news, weather, sports, promos). But connecting the two and in turn creating, administering and monetizing graphical content associated with data has always been a challenge.
Bannister Lake’s Chameleon resolves the complexities of data-graphics co-ordination by providing media organizations with a single powerful solution for managing, visualizing and distributing any data type. Chameleon combines the features and capabilities of two of Bannister Lake’s previous products, Super Ticker and Brando, to create a powerful solution that is both data and playout agnostic.
Bannister Lake takes the position that no matter if the requirement is displaying live news tickers, presenting election results, running snipes or the strategic co-ordination with a station’s traffic system, a single solution can and should provide all the necessary requirements to use data efficiently and productively.
Though playout agnostic, Chameleon extends its tight integration with Ross Video XPression and improved support with XPression Project Server including automated deployment, ensuring all systems across the network have the latest, up-to-date, graphic templates.
Chameleon provides full “as run” logs for promos and sponsorships with a variety of support specifically for campaign tracking including the ability to track and account for promos and sponsorships throughout the broadcast day.
Chameleon’s Query function provides broadcasters with the flexibility to use data sources in exciting new ways to create rules governing the playback of content. Stations can leverage a variety of external and internal data conditions to determine if and when branding and sponsorship content should appear on-air. For example, a soft drink snipe may only appear when the temperature reaches a certain threshold, or a special baseball themed offer may only appear when the home team has won the game. Query also allows media organizations to co-ordinate and trigger other related content alongside sponsorships and promos to drive new revenue. A commercial for a car dealership could automatically trigger a snipe promoting a new program sponsored by the same car dealership. Using Query broadcast sales can create premium sponsorship offers that are targeted or co-ordinated with specific events.
Complex co-ordination with multiple media outlets is made easy with Chameleon. As a single software solution managing centralized data, advertising and promos can be strategically positioned to help audiences migrate to various companion media properties. This creates new revenue possibilities by organizing and managing campaigns across several different media channels.
Chameleon’s ‘Tag Time’ feature allows media organizations to leverage data and templating to update and position promos strategically. Tag Time automatically places promos at pre-planned spots during the daypart to pull audiences into primetime.
Chameleon from Bannister Lake is the industry’s only “one-stop” solution that transforms any kind of data into graphic content that can be used on the widest variety of editorial, branding and sponsorship applications. With features that drive new revenue and simplify operations, Chameleon provides media organizations with a path to new revenue opportunities and cost savings while executing flawlessly on-air.
About Bannister Lake Inc.
Bannister Lake is a leading provider of professional video graphic display solutions for broadcast television, cable, satellite, audio/visual and information presentation applications worldwide. Our solutions integrate seamlessly with your existing infrastructure while automating the integration and display of external data sources, improving the productivity of your organization.
