Query With Pete Shields

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Query With Pete Shields

Pete Shields is the Executive Producer of News 12 in New York.

With 5 stations the company looks to Pete and his team to quickly process data on a daily basis for over 3 million subscribers.

News 12 Traffic and Weather Channels  regional hyper-local television channels owned and operated by News 12 Networks (Altice USA), the first, largest and most watched regional news provider in the US.  They recently updated their 5 traffic and weather stations using Ross Xpression, powered by Bannister Lake’s OEM product Brand-it and Tick-it, a network branding and automated news ticker solution.

Bannister Lake sat down with News 12’s Pete Shields to talk about Brand-it and Tick-it.

Bannister Lake

Good afternoon. How are things going?  I know News 12 launched your new look early last week, and I wanted to get your take on Brand-it and Tick-it?

Pete Shields

So far our experience has been excellent. Honestly our working relationship with Bannister Lake so far has been unparalleled. The customer service has been awesome. Al and Georg have been incredibly receptive regarding any changes that we were requesting.  We had a joke here at the office; we actually asked for something and the next morning the new software version was waiting for us.

BL

That’s good. When you are dealing with a larger company sometimes you kind of get lost in the shuffle.

PS

It’s been an absolutely incredible service experience. I highly recommend them to anybody who is looking for a ticker solution.

BL

Good to know. Can I ask, how you are using the service?

PS

What we’ve done is created an info bar for our five regional traffic and weather channels. So we are using it to update automated traffic and weather data/information 24/7.  We are actually doing it through a mix of graphics.  We also have animated sponsorship logos so the entire thing works interactively to pull in the right information and get the playlists the way we want. The most important factor was to not bury people in certain topics but to allow them to move freely between different pieces of editorial content and have it all work well with the sponsorship opportunities.

BL

Can I call you in a few months for more information regarding how your sponsorship platform works?

PS

Absolutely. The two reasons we were able to sell this service to our management was, first, that it replaced a couple of services that were at end of life which was going to be equal in cost Brand-it and Tick-it so purchasing this with the added flexibility fit our budget. Second, Brand-it and Tick-it’s animation capabilities.  We were working with still graphics only and wanted to overhaul the look, add content, and ever so importantly, add value to sponsorship opportunities.  So to answer your question, we’ve only begun with the new sponsorship opportunity because we just launched but our sales team is optimistic and excited by what we are now able to do.

BL

Of course. You need time.

PS

It’s difficult to track right now with the sponsorship but we feel we are starting in a good place after what we spent to replace the equipment that, quite simply, wasn’t as flexible.

BL

And Tick-it and Brand-it are ever evolving platforms. The software is constantly being developed. You’ll get updates from Ross and Bannister Lake, with additional features to show you how to monetize.

PS

Yeah we had talked about that. That was one of the things that I was getting at too is that we also suggested a number of features. An incredible number of features over the last 3 months. The Bannister Lake team was so responsive each time we requested a feature, new versions of the software was available to us so quickly, performing exactly the way we wanted those new features to act.

BL

With assistance from clients such as yourself, that’s how we can improve on our products. Every package has to suit a particular style of production.

PS

I have other vendors. We ask for feature upgrades and we are on a list and we may or may not make it to the next release. With Bannister Lake we weren’t even waiting for a release. It was the next morning! It was like alright – load it up!

BL

We like to be responsive. Historically, the company operates as a hybrid – responsively tech based but also service based. We’ll get in touch in 6 months to see how it’s evolving. Best of luck.

PS

Great. You too.


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Stephanie Daye

I've been in love with media ever since I was a kid, watching the commercials and ignoring the shows (sorry Duke boys, Boss Hog.) Now it's a sweet, sweet blend of words, marketing, photography and video.

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