MLB Network, The Dugout

Customer: MLB Network, The Dugout

Application: Chameleon Cloud for Social Media

Printable Version

MLB Network Advanced Media in New York needed a multi-user solution to moderate social media for The Dugout, MLB’s weekly 3-hour program live streaming exclusively on Twitter every Wednesday during the regular season.

  • An instance of Chameleon Cloud was setup for multiple users at MLB.
  • Search topics and groups were defined for ‘Trending Now’ and Twitter accounts for MLB Teams and Players.
  • Users moderated and approved Twitter content into approved Twitter playlists for talent during the show.
  • CG graphic operator with XPression and XPression Datalinq accessed moderated Twitter playlists using Chameleon BLADE (Bannister Lake Active Data Exchange) for presentation of Social Media on set and the streaming broadcast to Twitter.
MLB Advanced Media – The Dugout