MLB.com’s The Dugout purchased Bannister Lake’s cloud instance of Chameleon. Chameleon Solution is an adaptable media graphics solution for NDI, SDI and digital online applications and contains the company’s best in class branding and ticker elements.
MLB Dugout launched on Twitter last month and is hosted by MLB.com’s Alexa Datt. Streaming 3 hours weekly on the social newsfeed site, the show will be using Chameleon’s social media module, to monitor and moderate social media during the course of the production, connecting with the audience and creating stories around data.
“Twitter engages the audience and creates immediacy to a sports broadcast,” says D’Arcy Pickering, VP of Sales at the Cambridge Ontario software company, “especially if there is a real standout and they draw it into the show.”
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About Bannister Lake Inc.
Bannister Lake is a leading provider of professional video graphic display solutions for broadcast television, cable, satellite, audio/visual and information presentation applications worldwide. Our solutions integrate seamlessly with your existing infrastructure while automating the integration and display of external data sources, improving the productivity of your organization.