One Single Solution for Broadcast Graphics and On-air Branding
Real-time data is a powerful, cost effective way for media organizations of all sizes to keep their audiences up to date across all platforms. News, weather, sports, financial, traffic, events calendars, twitter and more are all controlled through Chameleon. Broadcasters can strategically distribute customized data to on-air graphics, mobile devices, websites, social media and digital signage networks. This allows data content to be amortized across various audiences while creating new revenue opportunities. Tickers, L-Bars, full frame graphics, and web widgets can all be created, managed, monetized and distributed through one single solution.
The same solution provides sophisticated on-air branding capabilities. Chameleon ingests data from broadcast schedules or other databases to populate coming up graphics, snipes, bugs, bumpers, sponsorships and promotions. Chameleon also integrates with the station or network’s traffic systems to schedule and coordinate the display of branding content. The solution generates as run logs to reconcile sales and provide a “proof of play”.