Bell Media TSN

Customer: Bell Media TSN

Application: Chameleon (Brando Legacy)

Platform: RossVideo XPression

Printable Version

TSN is the leader in sports broadcasting in Canada. On their expansion from one channel to 5, they needed a branding solution to promote the programming of their new 5 channel universe. For example, during a big event like Wimbledon, they might be showing 5 different matches spread among TSN1-5. These promotions included next boards, snipes and navigational tickers.

An added wrinkle is that the branding was mostly during live events. This required a manual triggering method allowing a TD to insert snipes whenever they could fit.

Promotion of big events were also inserted throughout the day with a clear representation of what channels the event will be playing on. In all cases, the promos focused on all 5 channels and included 100s of logos for all the teams and leagues that TSN covered.

Although these requirements didn’t fit a typical branding requirement, Brando came through off-the-shelf.

Brando was the branding ancestor of our merged branding/ticker/content management product Chameleon. We kept everything which made Brando great while modernizing it for today’s broadcasting, streaming and digital signage markets.