Customer: Cable 14 Hamilton
Platform: Chameleon Web and Ross Video XPression
Hamilton, Ontario’s Cable 14 has always been at the forefront of community television innovation. From its origins as a community channel formed as a joint effort of six local cable companies pooling resources, to its pioneering move to HD, to its OTT online presence, Cable 14 has always sought out new ways to engage Hamilton audiences.
Hyper-local television has continued to evolve, and Cable 14 required the next phase of innovation to move beyond the traditional look and feel of a cable community channel. Management understood viewing behavior was changing and wanted to introduce a new approach that would take advantage of real-time data content that resonated with local viewers. At the same time Cable 14 wanted to utilize new ways to promote their content and brand.
To accomplish these goals Cable 14 turned to Bannister Lake’s Chameleon data aggregation and management solution to power multiple real-time data feeds and to drive on-air branding/promo capabilities.
As a kick-off to its 50th anniversary broadcast season, Cable 14 wanted to introduce a new look that took advantage of the dynamic multizone presentation of info channels but focus on real-time content that would be popular with the community. It was crucial that the channel not feel like digital signage, but still maintain the professionalism and editorial credibility of a broadcast channel.
To make this happen Cable 14 used Bannister Lake’s Chameleon to ingest, manage and customize popular data feeds such as local and national sports scores, social media and relevant local and national news stories from local media partners. The Chameleon solution ensured that all the new functionality would be automated with little or no human interaction.
The same instance of Chameleon also provided snipe functionality allowing Cable 14 to run strategic promotional and branding content to guide audiences towards upcoming programs. Chameleon’s traffic system integration, automation and scheduling features were used to automatically refresh and program data content. Chameleon’s tight integration and extensive experience with Ross XPression allowed for a straightforward implementation and high-quality broadcast presentation.
Cable 14’s newfound ability to aggregate multiple locally relevant data sources and present them in a highly attractive and engaging way for their subscribers is directly in line with the community channel’s mission. The results have been spectacular at Cable 14 with audiences reacting positively to both improved editorial content and the updated presentation.
Viewers now have access to up to the minute content and are exposed to promotions of community programming that result in larger audiences and more community involvement. Always innovating, Cable 14 sees enormous potential integrating social media further into hyper-local content providing an important interactive function as well as adding additional content discovery opportunities through more strategic promotions. Chameleon will play an important role in accomplishing these tasks.