Bannister Lake is pleased to announce today that it has completed a major project for popular agribusiness and rural lifestyle channel RFD-TV. RFD-TV is owned by Rural Media Group, INC. (RMG). RMG properties include The Cowboy Channel and Rural Radio Sirius XM channel 147. The Nashville based cable network provides viewers with extensive daily coverage of commodity markets and other business news of special interest to the farming industry.
RFD-TV required Bannister Lake to oversee a number of upgrades including, the transition to a new data provider, integration of real-time data into updated graphic engines, create and power graphic tickers, and design and build a custom application allowing on-air talent to select, edit and control graphic playout.
Bannister Lake acted as the liaison between data provider Barchart and the channel to ensure that RFD-TV journalists were receiving the financial and editorial content required. The development and project teams at Bannister Lake worked closely with both Barchart data experts and RFD-TV engineering staff to ensure that RFD-TV’s data calls worked flawlessly. The Bannister Lake financial application provided news anchors with visibility into real-time commodity pricing and the ability to quickly create graphical financial charts and tables. Anchors would then use the application to generate graphic playlists and take the lists to air without incumbering the control room.
“Bannister Lake provided RFD-TV with an innovative way to take real-time data from our data provider and give our editorial teams the control they needed to customize that content,” said David Mitchell, Chief Technology Officer, RMG. “In addition to generating and populating tickers, we dramatically sped up our production process by running the entire graphics workflow from the anchor desk.”
The financial application also included a sponsorship management component that allows RFD-TV to schedule and execute sponsors’ logos associated with specific graphic boards. The solution automatically generates logs to reconcile logo exposure with advertising sales. This solution provides a more efficient workflow, while managing new revenue opportunities.
“We are pleased to see RFD-TV embracing Chameleon and our custom financial software solutions. The project represents what we do best, reading and ingesting complex real-time data sources and providing producers and editorial teams with the tools they need to disseminate that content to audiences as efficiently as possible”, said Georg Hentsch, president, Bannister Lake.
In addition to powering tickers for RFD-TV, Bannister Lake also created tickers for The Cowboy Channel. The 24-hour television network is dedicated to western sports including bull riding, roping, reining, and barrel racing. Chameleon plays an instrumental role visualizing results, standings, and event schedules.