Social media plays an integral role in viewer engagement but moderating,visualizing and distributing social content in real-time has its unique challenges. The integration of Tagboard’s community-centric social media platform into Bannister Lake’s Chameleon software provides event and broadcast producers with the ability to manage and distribute social media to the widest variety of display options. Bannister Lake developers created a custom reader for Tagboard helping to ensure that the social media aggregation tool could take full advantage of Bannister Lake’s BLADE RESTful API for strategic distribution to any graphics engine for playback.
At the recent US Open Tennis Championships, Tagboard aggregated and moderated social content from Twitter, Facebook and Instagram which was then funneled through Chameleon. Chameleon was used to create and populate 15 different screen layouts that were then distributed to place-based screens throughout the USTA Billie Jean National Tennis Center in Flushing Meadows, NY.
“At live events, social media provides an immediate sense of interactivity and engagement that adds a great deal of editorial value. By integrating Tagboard into Chameleon we have taken another step towards becoming a complete visualization solution.” says Georg Hentsch, President at Bannister Lake.
Chameleon, Bannister Lake’s powerful data engine, is a robust data management solution that handles multiple data feeds from a diverse set of sources. At the US Open, Chameleon managed over 250,000 XML files corresponding to the participation of over 1000 players playing hundreds of matches. In addition to Tagboard social media content, Chameleon was also responsible for other data sources including weather, event news, schedules, headshots, scores, sets winners, standings and other tournament related data. Player’s personal biographical data such as place of birth, height, weight, handed and others information was also included.
Chameleon’s unique ability to use automation to manage, visualize and distribute a diverse set of real-time data sources provides audiences with timely, relevant content while introducing new storytelling and monetization possibilities to producers.