Chameleon is simply that, the very best of 2 separate products brought together. As a whole Chameleon is certainly greater than the sum of its predecessors: Brando & Super Ticker.
Putting ticker and news functionality together with branding isn’t a new idea. At its most rudimentary level, branding layers such as logos are placed over top of existing ticker elements. Not until the arrival of Chameleon have these 2 distinct workflows been integrated together, not just slapped over top each other.
Shown here, the programming schedule read from traffic is fully integrated into one Chameleon interface so that both elements from news and branding can take advantage of programming data. Sponsors and as run logs can all be managed from this one singular UI. Of course Chameleon is still multi user content management solution so many producers and can be working on it at the same time.
In the end, Chameleon is end of the long evolutionary road of 2 amazing products finally coming together.
At the beginning of the school calendar year (Sept ’17) the Waterloo Regional District School Board (WRDSB) allowed Chameleon into the secondary schools on a pilot project. The project, deliver the school announcements in a more interesting and interactive way. Now half way through the school year, over half the high schools in the region are now using Chameleon as part of their workflow.
School announcements are still delivered over the schools PA system, but many schools are doing more. Radio broadcast/recording of announcements and digital displays are just a few of the new methods. Problem is managing these displays. Schools have little budget for expensive signage solutions. They are also tasked with keeping content updated. Most use Google Slides so the entire presentation needs to be updated daily.
Chameleon is showing is value to the regions schools and growing in popularity. For the first time ever, high school scores for basketball, volleyball are being shown in the schools – not just reserved for the board’s web site which few look at, certainly not students. This is possible with Chameleon’s content groups and user levels. Regional information can be made ‘global’ and shared by all schools, while each school has it’s own localized content which only they can see.
TVSN is the Australian shopping channel (www.tvsn.com.au) and broadcasts to both Australian and New Zealand. Prior to a broadcast a producer will use the Bannister Lake custom application to select products that will be featured during that show. The software automatically pulls data from TVSN’s inventory database to provides not just product information such as prices, descriptions but also real-time data such as size and color availability based on current inventory levels.
The Overnight replay feature is a special customization provided by Bannister Lake which records a show’s graphics where during the day. Recorded is the graphic template displayed and the timecode it was displayed at. During ‘overnight’ hours TVSN replays shows recorded earlier in the day. These are clean recordings, meaning no graphics. The Bannister Lake software plays the templates automatically based on the recorded timecode, only the data of inventory levels and availability are updated and reflect the correct numbers.